There are few things I would do out of love (read: for free). I’d work for food, I’d work for travel and I’d definitely work for shoes. So when shoe brand Primadonna sent a cryptic invite of the unveiling of their newest celebrity endorser, I knew I had to drive all the way to the venue (which was pretty far by my lazy standards) to witness not just the launch of the newest face, but the newest collection. The urge to see shoes almost always trumps the urge to stay in bed.
Dress codes are something I’ve completely given up on mostly because I seem to always skip over them when reading invites. Truth be told, I barely remember venues in invites so just as I’m about to leave I panic and double check where I’m supposed to be and what time (sometimes this makes me a bit late) but I only fact check the important details when walking out the door. So dress codes are a far priority. Consequently, I was pretty surprised at the event where almost everyone was dressed athletically and only realized halfway through the show that the trend (and dress code) for the night was sports luxe. For reference, I was in suede pointed pumps and a burgundy bell-sleeved lace dress.
Despite being on the opposite end of the style spectrum, I did appreciate the styles walking down the runway. Chunky sandals, starburst sneakers and rubber platforms sashayed one after the other and I wasn’t complaining. In light of the ugly shoe trend, they’re cute.
Of course, midway through the fashion show complete with Parkour boys doing stunts, Kathryn Bernardo, one of the biggest young stars in the Philippines, comes walking to Bad Blood complete with her own model squad. A quick q&a with her and host Raymond Gutierrez revealed just how happy she was to be the fitting new face of the brand. She is pretty excited about the new collection and I share the same sentiment.
I personally can’t wait for the shoes to be released in stores late August. There’s no shame in buying exactly what’s in the ads. And that’s just what I’m going to do. Twinning with a superstar should be the least of my sartorial problems.