Scents can definitely transport you places – both from memory and figments of imagination.
It’s a proven fact that the olfactory sense can trigger some of the most powerful reactions which is amazing because I think that’s the most overlooked sense.
For instance, the smell of freshly cut lawn transports me right back to my childhood and those days I thought driving a tractor was a “big girl” step up that would soon transition to a car. The smell of certain Mediterranean dishes take me back to a special trip in Israel and the smell of certain perfumes, even on passing strangers, reminds me of old friends and acquaintances.
Bulgari recently launched its newest fragrance, the Omnia Paraiba, inspired by the forests of Brazil and its tropical fauna. The new fragrance is part of the World Tour collection that merges legendary flowers and colorful stones more popularly known as these concoctions: the Omnia Crystalline, Amethyste and Indian Garnet. This time around, Bulgari took homage to the tropical eden of Brazil with the add-on of a blue-green gem, the tourmaline.
The scent’s notes are an unexpected mix of three main ingredients – the Maracuja passion fruit that renders a tangy, citrus tone, the fruity floral Gardenia Passion Flower and the Cocoa Bean rendering a touch of woody sensuality.
I’ve never been to Brazil although a South American trek is something I’ve always wanted to do. I distinctly remember when I was in high school (already 10 years ago), we performed several Brazilian songs in the glee club. Fittingly, in theme of yanking special memories, the Bulgari launch also had a few artists render several Brazilian songs for the guests taking me right back to our ruffled costumes singing and dancing in our campus halls.
The truth is, this is my first time to try a Bulgari scent so my experience prior was a pretty blank canvas but already the scent has triggered something special and I can’t wait to make new memories with the new Omnia Paraiba.
Who knows, maybe when I do go to Brazil, it will remind me of the perfume and finally come a full olfactory circle.